In 2012, while forming part of the creative team at MARCA Miami, we received and invitation to pitch the Re-branding of the Adrienne Arsht Center for the Performing Arts, in Miami.
The assignment was to not only Re-brand the performing arts center, but also to set the tone of the brand to resonate amongst the Miami locals in an effort to make the performing arts part of the culture in a multi-cultural city with an ever-growing art and music scene.
After stating the tone for the brand with the line "come as Miami", we proceeded to target all different age ranges, music and art interests, and performing art enthusiasts on a local and global platform.